You already know its more than just hype...

The world is buzzing with artificial intelligence. But while the AI arms race between Microsoft and Google is receiving nearly all of this attention, there is a goldmine of opportunity for small to medium sized businesses with "In-house AI".

About that leverage...

"..the biggest benefits from new forms of ai will come when firms entirely reorganize themselves around the new technology; by adapting ai models for in-house data, for example."

Source: Your employer is (probably) unprepared for artificial intelligence The Economist July 16th 2023